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PRODUCTION Overview for Models
At Kaz Creative, productions are designed to showcase real people engaged in genuine moments—whether it’s going for a run, preparing a meal, walking through nature, working remotely, or simply living day-to-day life. The focus is always on capturing relatable, human experiences that resonate.
Unless commissioned for a specific client, imagery created during these shoots is licensed exclusively through Getty Images and iStockphoto. Each image is thoughtfully produced to meet the visual needs of major advertisers and global brands seeking to communicate with clarity and authenticity.
Kaz Creative’s content is trusted by industry leaders across tech, retail, healthcare, education, media, and more. Click here to view examples of companies that regularly license Kaz Creative’s work.
Avoid visible logos, pictures, text, and images on clothing. Unless it is very small, I may not be able to use images where the clothing has visible logos.
Preferred colors include (but are not limited to) shades of blue, light green, yellow, magenta, pink, tan, beige, grey. Layers as appropriate are a great addition. Always bring an extra wardrobe option (or more) just to give us flexibility.
Most productions are about 2 hours long unless otherwise noted, but it's not uncommon to finish early. Models will sign a model release and receive payment at the end of the shoot.
Often I'll tell models that the key to a successful shoot is to simply "be yourself."
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